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 RSS - Really Simple Syndication 
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RSS - Really Simple Syndication
by: Sharon Conrad

To uninformed Internet users, RSS may seem to be a set of letters that could scare them away. But it doesn't.

RSS stands for Really Simple Syndication. It could also mean Rich Site Summary or RDF Site Summary that allows Internet users to send information through "feeds" that show up either in an RSS reader or other e-mail programs.

The RSS is also known as web feed formats in XML (also known as extensible markup language, which lets users identify information more accurately and flexibly) and is commonly used for web syndication.

Through the RSS, users can receive new content and allow them to easily subscribe to the latest contents of the website you're interested in. By doing so, users will be able to control the rate and volume of data that they will receive online. That way, people who use the Internet on a regular basis can do away with problems related to heavy usage, like gathering and distributing news, and increasing site traffic.

Using RSS also lets you save time because you no longer need to visit the sites of your choice individually. And what's more, your privacy is ensured because you don't have to sign up for the newsletters being offered by your favorite sites.


It was UserLand which first used RSS in 1997. Other Internet giants like Netscape followed shortly after.

But before RSS was fully developed, other similar forms – like Backweb and Pointcast – oknow the main points of pain for your particular niche.

Offer Something for Free

To generate demand with IT marketing, you may just need to send out a letter with your business card and offer some kind of bribe like a free one-hour needs assessment. Just make sure you have a deadline and limit the freebie to the “first ___ local businesses that respond”.

If you're coming across as the IT expert for a niche industry, your IT marketing letters and calls should be a lot more welcomed. Your knowledge will be conveyed in the headline, and throughout the entire letter. You're offering something that's totally, completely relevant and most professionals will be open to hearing you.

Be sure you letter talks about work that you've done for other firms like theirs (think testimonials) and how you can help them. The general trends and problems of the industry will really hit home with the person that you're targeting.

The Bottom Line on IT Marketing Sales Letters

Don't forget, the goal with this IT marketing project should be to move your prospect onto the next logical step which is more often than not an in-depth billable IT audit. You're moving them from “free” to “fee”... your “proving ground” project.

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About The Author

Joshua Feinberg helps computer consultant business owners get steady, high-paying clients. Sign-up now for Joshua's free audio training that shows you how to use field-tested, proven Small Biz Tech Talk tools at

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b907e1fdd7,"Computer Consulting Training:...", Computer Consulting Training: Should You Get This Or Clients First?
by: Joshua Feinberg

A big question when starting out is comparable to the chicken and the egg dilemma. Do you get computer consulting training first and then look for clients? Or do you look for clients and then get the relevant training. In this article, you'll learn why it's best to do them both at the same time.

How About Both?

When guiding owners of new computer consulting firms, my general preference is to do both client recruitment and skills development at the same time. You shouldn't take six months off to do computer consulting training because six months later, how are you going to pay the bills? You need paying clients to survive and thrive in the computer consulting business.

On the other hand, if you let six months to a year go by and you're not keeping your technical skills sharp, at some point you're n

Thu Aug 02, 2007 8:48 pm
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