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 World Wide Web Is Doggy's Best Friend 
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Post World Wide Web Is Doggy's Best Friend
World Wide Web Is Doggy's Best Friend
by: Dwight Healer




In 1987 a huge retail pet store opened named PetFood Warehouse. The obvious business plan was to sell mainly pet food to the rising number of homes with pets. Inside a few years this organisation changed their name to Petsmart realizing there was a far wider choice of products animal owners where now willing to buy for their pets. The humanization of pets was not yet a selling idea but events like pet photographs with Santa where extremely successful promotions for PetsMart. Petco started several years earlier in 1965 selling pet and vet supplies and was seeing the same opportunities to grow. In 1988 Petco acquired two huge pet supply chains, going public in 1994. Petsmart had gone public a year earlier. The pet specialty retail industry was born with these 2 new public companies. The growing like pets would drive growth for the next 10 years drawing the biggest retailers into the market such as Walmart and Costco.

Two new synergistic forces in the pet industry are providing the following stage of enlargement. The first is referred to by a few different terms Organic, natural, naturopathic, or holistic describe a well create and growing human market now finding demand from animal owners with attention on dog lovers. The second force is the humanization of pets. This notion is being marketed by the biggest companies in the world who've brands in the pet products industry such as Nestle's Purina and Proctor & Gamble's Iams. The effect of these two trends has caused massive requirement for better quality and larger variety particularly among dog owners. The difficulty for outlets has become the clamor for information on dog health and nutrition that isn't being supplied by their operations. The nature of a retailer's employee base is not compatible with the intricacy of offering advice on a dog diet and its effects on their healthfulness. Retailers are also offering one or two competing brands it'd be difficult to identify ingredients has damaging that are in several of their brands.

As Petsmart and Petco where set up to meet the large physical demand of distributing products to animal owners during the past, new setups such as VitaHound have been founded to meet the prevailing dog owner's demands for info and education on health oriented pet products. The internet has demonstrated to be the most useful platform to build a business whose customer's first need is information. Pet retailer's internet sites offer general product information without any independent research or in depth guidance on dog health and nourishment. Sites dedicated solely to dog nourishment, health, and wellbeing may be able to offer the in depth research owners demand, letting them make well educated selections about their dog's health care. Pet retailers are failing badly in offering any kind of web forum that dog owners value , outlets website are just an online version of their store lacking any real info, their stores and staff make the situation worse. In a 2009 Pet Aisle survey, 65% of animal owners felt that mass shop's nourishment and health sections did "an average to poor job servicing the section," and only ten percent felt these stores did an adequate job. For that reason net based firms dedicated to the science of dog health and nourishment have become the pet industries fastest growing corporations.

outlets, who've been investing large amounts of capital into bricks and mortar, believed the power of their size positioned them to profit from the humanization of pets. Dog owner's pursuit of nourishing pet foods and additions to keep their dog's health imperative and disease-free caused a concurrent growth in addition to the humanization of pets. Humanization guaranteed outlets that animal owners would begin purchasing a wide variety of products, for example Halloween customs. The dramatic interest in health orientated products was thought to only add to the expansion of the market. But it had the wrong effect, combining the humanization of pets with concerns for the standard of their health moved owners of pets to the web where they found quality sites maintained by companies dedicated to the continuing research of pet health and the education of animal loverss. Dog owners realized the purchase of well-designed nutritional productss and nutrient dense foods would help in the prevention of protracted diseases. Many owners now believe with the correct info they can reduce veterinarian visits and costs while increasing the standard of life for their much loved hounds. This high price on information by dog owners makes web base dog nourishment product companies the way forward for the pet industry.

About The Author
I'm part of VitaHound's research staff that maintains the industry leading dog lover's site http://VitaHound.com. Our hundreds of articles on dog health allow owners to become strong advocates for their dog's health care. Our readers become experts in areas ranging fromcleaning dog teeth to choosing the best dog supplements.
The author invites you to visit:
http://vitahound.com



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Sun Jan 02, 2011 12:48 pm
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