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 An Ink-Based Society: Seven Ways We Use More Ink Now 
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Post An Ink-Based Society: Seven Ways We Use More Ink Now
by: John Sollars

Think the Internet means we don’t print as much as we used to? Think again. Home printing is becoming more and more prevalent—people are just printing more than they used to. Here are just a few reasons why people print more today than ever before.

Printing tickets at home. It’s much more convenient to print tickets at home than to wait in line to pick them up at the counter. Travel companies are realizing this—and customers love the convenience. You can now get e-tickets for most train and bus services—and you can even check in and print your boarding pass online days before a flight. There’s plenty of printing going on among travelers—and most of us take a vacation or make a business trip once in a while.

Printing photos. Despite the cost of printer ink, people still love printing photos at home. It’s much more convenient than driving to the store to drop off, develop and pick up rolls of film. You can print out any size picture you want, and many photo printers can produce pictures that are just as good quality as what you’d get at the store. Plenty of ink is used printing photos from digital cameras these days.

Printing tax documents. You don’t have to go to a CPA to get your taxes done. You can go online to TurboTax or use home tax preparation software, and many do—it saves time and the cost of hiring an accountant, and it’s less accident prone than trying to handle the paperwork on your own. Those tax documents all have to be printed and stored, however—and that means more printing for the rest of us.

Printing school papers. Try to hand in a hand-written final draft of a school paper, and you might get more than incredulous looks from your teacher. Teachers and professors at all levels of education typically expect final drafts to be passed in as printed documents—even grade schoolers don’t hand-write their papers anymore. And with computers so accessible—most schools have computer labs with printers, and if they don’t, the local library does—it’s not unreasonable to expect. Still, many students do their projects at the last minute at home—and that means home printing of that ten-page report.

Printing cards and invitations. Planning a party or wedding? You don’t have to take your custom designed invitations to the printer. Today’s printers are capable of high-quality graphics and printing on a variety of media—including card stock. It’s possible to print pretty much anything from home, including those cards, family newsletters and invitations many families send out on a yearly basis. With home graphic design software making the job easier, production of these domestic direct mail pieces can be an entirely at-home job.

Printing marketing materials. If you run a home business, chances are you’ll have to print marketing materials. But you don’t necessarily have to use the printer. Like invitations and cards for families, marketing mailers, letters, card stock, and other collateral can all be printed at home on a modestly-sized desktop printer. Many home business owners print their own marketing materials to save on costs.

Printing CD labels. Digital downloading may be the wave of the future, but it hasn’t completely taken over CD and DVD burning yet. Many people still burn CD’s—including bands preparing collateral for their next gig. You can print out your own labels for discs and jewel cases as a part of the burn process, and even design graphics to go with it. Small independent bands do this, as do music and movie lovers who are creating their own home collections.

Printing at home has never been more prevalent. From printing your tickets to your important tax documents, more and more pieces of important paper can be printed easily rather than being mailed or picked up at the counter—saving companies postage and customers time. In addition, with the vast array of home photo printers and machines that can handle complex graphics, more and more people can design and print mailing materials at home rather than relying on a printer. This is good news for printer manufacturers as well as third-party ink sellers—it means business is likely to continue to grow.

About The Author
John Sollars is MD of Stinky Ink cartridge shop based in Shropshire. For more info visit the blog at

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Mon Feb 08, 2010 7:24 am
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