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 "Framing Your Story:..." 
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Post "Framing Your Story:..."
Title: Framing Your Story: Writing Tips for Online Marketing

Author: Sarah Benoit


The Art Of Self Promotion

One of the keys to small business success is the ability to
develop, write, edit and design your own marketing material. In
order to accomplish this goal a small business owner must learn
the essential art of self-promotion. The Internet has opened
many doors for small business owners and entrepreneurs to market
themselves for little or no cost through online writing and
publishing. To take advantage of this easy and affordable
marketing opportunity all you need is time to research and
skills to help you express yourself. Writing skills can be honed
with creativity, planning and practice. Building your skill in
this area helps create a more focused marketing campaign and
increased confidence in your sales approach. Once focus and
confidence are infused into your marketing scheme it can
generate more leads, more sales and more exposure to your
identified consumers.

Framing A Story

The Internet world is a place where small business entrepreneurs
can be published and feature their expertise, problem solving
techniques and personal success stories. This can generate
networking contacts and qualified leads. Writing a story is like
building a home. The most important part of the house is the
foundation and the framework. The framework must be strong and
solid. The rest of the article is shaped by your individual
voice, humor, insight, educational content and clarity. Framing
a story is the first step to writing an article that will stand
out and catch the audience’s attention. There are three basic
frames to consider. Choose carefully according to the marketing
goals you have set and the consumer audience you want to

Frame #1 A Chronological Sequence

Framing a story with a chronological sequence is a standard in
writing. Simply create a beginning, middle and end. The
impression you leave with a reader is largely based on the
opening and closing, so be certain these two areas are strong,
clear and exciting. A powerful beginning is what catches a
reader’s attention. The middle of an article should provide the
reader with a reason to continue. This is essential in online
writing projects since Internet readers generally have a shorter
attention span. The end should cause the reader to remember your
name and the information you have provided. Don’t be afraid to
take risks! The more original the article content is the more
attractive your article will be for potential customers.
Summarize your article in the beginning and end with fresh
perspectives and angles. Don’t be too repetitive and make sure
your article includes something the reader can take away.

Frame #2 Cinematic Appeal

In this framework you write the article as if it is a film. Be
creative and use the voice of a narrator to set the scenes
visually for the reader. Use descriptive language and reach out
for all of the reader’s senses. The reader must imagine this
framework unfolding on screen. They must smell, touch, taste,
hear, and especially feel what you are saying. Write to make an
emotional connection or make the audience stand in someone
else’s shoes. This will capture the reader’s imagination and
create a relationship between the reader and the subject. They
will walk away feeling as if they have just had an experience
instead of just a good read. This is the framework that can be
used to teach someone about another place or another culture.
This will also arouse interest in the subject you are writing
about. It can increase awareness and stir up passion.

Frame #3 Talking to a Loved One

This framework is handled as if you are telling a story to your
mother or your best friend. It must be simple, open, and honest.
The reader should feel as though they know you. An article
framed in this way is perfect for telling your own personal
story and sharing who you really are. It can create a feeling of
intimacy and works best if you show some vulnerability and
sensitivity. Comfort, familiarity and flow should emerge. This
writing style is like giving a gift or letting someone in, trust
is vital. When you speak to a close friend or relative you learn
things about yourself. While framing the story in this manner
you make the reader feel they are learning a lesson as well.

Believe In Your Own Abilities

Writing is an ability anyone can cultivate. It simply takes the
practice, time and creativity. These are the same tools
necessary to market yourself and your company well.
Intentionally choose which voice will best reach your target
audience. Know exactly what type of writing the online
publication or web site is looking for. Most web sites, e-zines
and online publications offer writer’s guidelines for review.
Let another friend or family member hear the story. Read it out
loud or give them a copy to look over. A second set of eyes is
the best way to edit or critique the work. If necessary, hire a
professional writer to ghost write if you don’t have time. A
well-written article can boost your reputation and credibility.

About the author:
Sarah Benoit is co-owner of Sidhe Communications in Asheville,
North Carolina. She specializes in business writing, market
research and event planning and promotion. Ms. Benoit also
participates in local business support, art, performance and
metaphysical studies projects.

[Note: Due to size restriction, the subject line's title had to be truncated. Appologies to Sarah Benoit. - Admin.]

This article was posted by permission.

Thu Jul 12, 2007 2:37 pm
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