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 "How to Quickly and Easily Use The......." 
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Post "How to Quickly and Easily Use The......."
Title: How to Quickly and Easily Use The World's Easiest & Most
Effective Headline Formula

Author: Yanik Silver


How to Quickly and Easily Use The World's Easiest & Most
Effective Headline Formula

Did you notice the title for this article?

Of course, it's a headline. That's right! And it uses a
shop-worn classic format which still continues to amaze me with
its power. Just 2 simple words...

"How To...."

Stick with me on this, I know it sounds too easy, but it's not.

The simple, lowly "How to" headline is still tops in my book for
simplicity and effectiveness. You really cannot go wrong with
it. The 'how to' headline is so versatile. You can follow it
with several benefits, a question, an offer, almost anything -
and it works great!

In fact, using the 'how to' formula is one of the best places to
start when writing headlines because it forces you to think of
what your product/service actually does for the person.

Here are a couple of winning examples to get your juices flowing:

~ How to Collect from Social Security at Any Age

~ How To Get FIVE Money-Making Web Sites In 29 Minutes Or
Less...Without Spending A Fortune!

~ How to avoid the biggest mistake you can make in building or
buying a home

~ How to cruise the world for $19 a day

~ How to get Enthusiastic Applause - Even a Standing Ovation -
Every Time You Speak (Ted Nicholas)

~ How To Win Friends And Influence People

~ How to make your car invisible to radar and laser!

~ How to make your computer as easy to use as your telephone

~ How to fix cars

Check out the last winning headline on our list - "how to fix
cars". I mean it really can't get any simpler than that, but it
works...and it works big time!

Now here are a few "How to..." headlines you can plug-in and use
right away when brainstorming:

=============== "How to" Formulas ===============

How to get ~~~~~~~~~~~~~~ How to have ~~~~~~~~~~~~~ How to keep
~~~~~~~~~~~~~ How to start ~~~~~~~~~~~~ How to begin
~~~~~~~~~~~~ How to become ~~~~~~~~~~~ How to improve your
~~~~~~~~~~~ How to develop ~~~~~~~~~~~ How to get the most out
of ~~~~~~~~~~~ How to avoid ~~~~~~~~~~~ How to end ~~~~~~~~~~~
How to get rid of ~~~~~~~~~~~ How to conquer ~~~~~~~~~~~ How to
enjoy ~~~~~~~~~~~

Even just adding the word "how" in front of a headline gives it
an additional appeal. Compare these 2 examples:

#1 A strange accident saved me from baldness

#2 How a strange accident saved me from baldness

Which one is more compelling? I think you'll agree #2 does the
trick. And that one is a winning headline used over and over.

Okay, but maybe the tried and true "how to" is too boring for
you. No problem! Spice it up by adding a little something before
the 'how to'

Here's HOW TO...

Discover HOW TO...

If you think a 12% annual return on your money is good, here's
HOW TO set your sights on 100% or more

All new course reveals HOW TO use Pop-Ups to double your opt-in
rate, explode your sales, and squeeze up to 300% more revenue
out of each visitor to your Web site! (Jonathan Mizel)

I'll show you HOW TO hit golf shots as straight as you can
point, or this video golfing lesson is free...and I'll pay you
$25 for wasting your time! (Jeff Paul)

Ohio man discovers the secret of HOW TO escape the American Rat

Or if you still want to change it up a little - just use "How
you...." or "How I..." like these winning examples:

HOW I earn my living in 4 hours a day

HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate
Agent Working Less Than 40 Hours A Week.... Have A Top Income
AND A Life..... And NEVER Have To Make A Call You Dread Or Waste
Your Time With Unrealistic Sellers Or Insincere Buyers, Ever
Again (Craig Proctor)

I think you'll agree for getting the most bang for your buck -
"how to" headlines are the way to go.

Now you can instantly double the profits of any Ad, email,
website or sales letter" Sneak away with every single trick,
tactic, formula, shortcut, strategy and jealously-guarded secret
the Internet's #1 most-celebrated copywriter uses to create huge
piles of cash at will! Go Here =>

About the author:
Yanik Silver is the author, creator and publisher of several <a>best-selling
ebooks, courses and information products</a> for business
owners and Internet entrepreneurs.

This article was posted by permission.

Thu Jul 12, 2007 3:43 pm
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