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 Tourism Training : The Key to Tourism Growth 
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Post Tourism Training : The Key to Tourism Growth
Tourism Training : The Key to Tourism Growth
by: Sue Gunn

Tourism is New Zealand’s largest industry, contributing to the economies foreign exchange and providing jobs and income - one in ten people now work in the tourism industry. Providing nearly $20 billion to the economy annually, contributing nine percent of the country’s total gross domestic product (GDP), the quality of workers within the industry is of utmost importance as they provide the ‘face’ for travellers in New Zealand. As well as contributing to the national economy, tourism is an important driver of regional economic growth, which supports the revitalisation of smaller towns and communities, some which are totally dependent upon tourism for their income. Furthermore, revenue derived from travel related activities enables local communities and councils to implement infrastructure, such as museums, leisure facilities, conventions centres and art galleries that benefit all that live in the community.

A major component of the travel experience is the interaction with locals and staff members; the product being sold is New Zealand itself, including its people. The skills, experience and abilities these workers possess directly correlate with levels of satisfaction that international visitors experience while travelling around New Zealand, and the bottom line revenue for the businesses they are employed by. Naturally, the level and quality of tourism training these individuals receive affects their ability to perform well in their positions, and the productivity and profitability of the New Zealand travel industry itself. The demand for qualified tourism personnel who are suitably trained and educated, is increasing as the industry experiences greater levels of demand.

According to the Ministry of Tourism, travel in New Zealand is set to expand, with projections up to 2015 showing a 4% increase in domestic tourism and 7.4% growth in international tourism, each year. Therefore, the demand for qualified tourism staff will not only continue, but increase. Events such as the Trenz 2010 conference which will bring over 270 international buyers from leading and emerging markets, only further the interest and demand for New Zealand as one of the world’s leading travelling destinations. According to Trenz, emerging markets such as China, South America and Eastern Europe will grow in their importance in relation to their contribution to the New Zealand economy. Further signs of this growth can be seen by the increasing demand being experienced by holiday parks, which has been well publicised.

Whether you are surveying your options for future employment or are thinking of a change of industry, the New Zealand tourism industry is placing more emphasis on employing not only larger numbers of people, but those who are suitably qualified to make a real impact within their operations. Tourism training is the key for securing a satisfying, rewarding and secure career within the New Zealand travel industry. Make the decision today.

About The Author
Sue specialises in marketing the Waiariki Institute of Technology. As Marketing Manager, Sue has over twenty years experience in marketing from retail and shopping centre management to tourism and tertiary education. She has a wealth of knowledge in marketing these various industry sectors and in particular meeting the challenges of marketing tertiary education.

Sue is an accomplished businesswoman, leader and goal focused manager, who likes to seek challenges from a high achieving team. She is set on achieving continual improved performance of Waiariki, providing a platform for growth, innovation, strong business networks and relationships, and exceptional customer service.

She holds a Diploma in Management from Christchurch Polytechnic. She participated in the Auckland University and NZIM Business Schools Managerial Excellence programme and gained the Certificate in Practicing Management. She also has holds the Building Owners & Managers Association (BOMA) Shopping Centre Management Diploma.

Sue is actively involved in her community, being a member of the Rotary Club of Rotorua Sunrise; representative of the ITPNZ Marketing Forum; member of the Rotorua/Taupo Industry Training Graduation; Rotorua Careers Committee; Association of Tertiary Education Management (ATEM) National Conference 2009 organising committee; and organising many of the sponsorships Waiariki is involved in.
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Tue Sep 14, 2010 8:30 pm
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