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 The Art of Living a Well-Lived Life 
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Post The Art of Living a Well-Lived Life
The Art of Living a Well-Lived Life
by: Maxine Trowbridge

Without a doubt Vivre is the embodiment of luxury living, from clicks to mortar this über luxury shopping website and catalog typifies the Art of Living. Vivre is the vision and creation of Eva Jeanbart Lorenzotti, entrepreneur and founder who launched this unique luxury-lifestyle, multi-channel retail concept over ten years ago. As a media darling, Eva is often featured in the pages of fashion press from WWD, Elle, Departures, Vanity Fair, Vogue, In Style and many business publications such as Forbes and Business Week. Hailed as the "mail-order magnate" by Time Magazine and "one of the most stylish women in fashion" by Vogue, Eva has redefined luxury shopping both in direct mail and e-commerce.

The Catalog: The concept of Vivre and selling luxury brands through a glossy magazine-style catalog was visionary when Eva launched Vivre back in 1996. The luxury market was virtually untapped in direct mail and Eva revolutionized the catalog industry as a place where luxury brands mingled between beautifully styled pages. With the emerging dynamic of luxury shoppers and the need to emotionally identify with the shopping experience as well as the actual product, Vivre filled the void with ease, elegance and style. The Website: As the dot com era came into play, Vivre capitalized on the strength of the catalog business by launching the Vivre website in 2001. catapulted the business growth into multi-channel segments allowing existing customers to shop via a new alternative method and in addition Vivre acquired an entirely new segment of online shoppers.

Today, Vivre presents an inspirational shopping experience through the format of a high-glossy, magazine-style catalog with a unique luxury-lifestyle focused website which contains over 150 luxury brands for women, men, children and home and gifts including luxury brands such as: Oscar de la Renta, Derek Lam, Etro, Lela Rose and Geoffrey Beene. Luxury is synonymous with excellent service and Vivre provides complimentary personal shoppers to assist you, review the collections and act as a personal assistant in the selection, purchase and delivery of gifts for mementos and special events. International shipping is a breeze and with such a global customer base shipping is available at every destination. So with world-class shipping, expect world-class customer service from special orders to one-on-one consultations.

In April this year Eva brought the Vivre concept to life and opened its first ever boutique at The Cove, Atlantis on Paradise Island in the Bahamas. The aptly named store Escape by Vivre offers a tightly edited collection of luxury merchandise such as swimwear, caftans, accessories and handbags, exquisite items that Eva has explored the globe to find. With Escape by Vivre underway Eva is considering opening the next resort destination store in Dubai, The Palm, with a future flagship on a high-profile urban avenue in either Europe or the U.S. to follow.

However, if shopping in Paradise Island or Dubai is not on your annual shopping trip list, no worries, Vivre is close-at-hand, either flick through the glossy catalog pages or click your way through the website. Luxury, Style and shopping are right at your fingertips!

About The Author
Max Trowbridge contributes to PinkMemo - Dallas Edition, an online Fashion and Shopping publication founded in 2006.

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This article was posted by permission.

Tue Mar 01, 2011 2:24 pm
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